The way you use ShopMy will change depending on your primary social platform or how you choose to share your links. See some general recommendations for each platform below:
Youtube Best Practices
Use high-converting captions in your description box
We’ve found that the best converting caption uses both shortened links and a visual shopping list. Other helpful things to add in captions include:
- Mention of any custom discount codes you have next to the corresponding product link
- A link to your main shop page with all of your favorites
- A list of any other relevant lists
- A list of all of your discount codes
Build a collection before posting to use our description box templates
Get into the habit of building out a collection of products before posting. Grab the product list by going to:
- Settings & sharing at the top of a collection and going to the “Sharing on Social” tab.
- Then click “for YouTube”. You will see all the options for how to include the collection in a Youtube caption.
- You can then just copy the product list from here and paste it directly into your Youtube caption.
[ADD A PHOTO OR VIDEO HERE]
Mention Discount Codes next to Corresponding Product Links and/or at the bottom of the caption
You should mention any custom discount codes you have next to the corresponding product links in your captions. Also, it is helpful to list all your discount codes at the bottom of your video caption. To request more discount codes from brands:
- Go to the chat with brands tab, search for your desired brand
- Click “request code”
- Write a short message, including what you’d like the code to be.
Use Country-Specific Links
This feature has helped our YouTubers drastically increase the amount they can earn off a single link. Click here to see how to configure geo-links.
Include a "What I'm Wearing" section of the video
Our platform has thousands of commissionable partners across fashion and accessories and conversion is great in these categories. Add a section mentioning what you're wearing to each video.
Instagram Best Practices
- Put your shop link in you Instagram Bio
We recommend putting your shop link in your Instagram bio so that your audience can easily shop your favorites. It’s also helpful to your audience to put something about the bio in your profile that lets them know they can shop your favorite products at the link below. If you want to put multiple links in your bio, linktree or hoo.be are great platforms many creators use to do this.
- Keep your shop up to date with your posts
Make sure to keep your shop up to date with your posts, and create collections that are specific to your content. For example, if you’re going to do a review of some skincare tools and devices in an IGTV, create a collection of the skincare tools and devices that you’re going to recommend and move this list to the top of your shop. You could also link a post on Instagram in your “Instagram” section, and add all the items you are wearing in the post to that collection. After posting, you can share the link to the collection in your stories and instruct people to “swipe up” to shop.
- Rather than list out products in your captions and stories, instruct your audience to swipe up or visit the link in your bio.
- When your audience asks you product questions in your comments or DMs, point them to your shop or specific collections within your shop.
If someone comments on a post and asks, for example, “what color lipstick are you wearing?”, it’s a great opportunity to point them to the link in your bio so they can easily go shop that product.
TikTok Best Practices
- Put your shop link in your TikTok bio.
Similar to Instagram, we recommend putting your shop link in your TikTok bio so that your audience can easily shop your favorites.
- Let your audience know in your content that you’re going to link the products for them.
If you create TikTok content that has product mentions in it, create a collection beforehand, and in the video, tell your audience that they’ll be able to find all of the products you’re mentioning in your bio. You can then attach that TikTok video to the pre-made collection once you post it.
Newsletter and Blog Best Practices
- Use our product links to hyperlink product mentions
Use our individual product links that go directly to retailer websites to hyperlink the products that you mention in a blog post.
- Embed your Visual Carousel
Use our embeddable components feature to add a collection for your audience to browse right from your blog post. See here for more information on embeddable components.
Podcast Best Practices
- Use our product links to hyperlink product mentions
Create shoppable collections that correspond with your podcast's episodes. Within each episode description, you can send people to that collection and say “shop everything mentioned in this episode here.”