Performance Analysis Tool
Our new reporting feature gives you deeper insights into how your Opportunities perform. Once an Opportunity is fully completed (meaning the due date has passed, not just that you've met the requirements), you'll be able to see:
- Top ROI scale: See what ROI the highest-performing creators achieved Understand where you stand relative to other creators.
- Your performance percentile: This tells you how your performance compares to other creators. For example, if you’re in the 80th percentile, it means you performed better than 80% of creators in that Opportunity. The higher your percentile, the closer you are to the top-performing creators.
What is ROI, and Why Does It Matter?
ROI, or Return on Investment, is a key metric that brands use to measure the effectiveness of their marketing spend. In the context of Opportunities, ROI helps brands evaluate how much revenue or engagement was generated from working with creators.
Different brands have different ROI expectations based on their business model, product pricing, and goals. Some brands may prioritize high sales volume, while others focus on larger individual transactions or brand awareness.
For example, a luxury fashion brand with higher price-point products might aim for a 5x ROI, meaning they expect to generate $5 in revenue for every $1 spent working with creators. They may need to see a higher return, because their profits on each sale are lower. On the other hand, a lower price-point beauty brand may consider a 2x ROI successful, since these types of brands usually have higher profit margins.
ROI can also vary for a single brand depending on various factors, such as the time of year, or specific products they want to promote. For instance, a brand may expect higher ROI during peak shopping seasons, like holidays, or for new product launches. Additionally, some brands may take commission payouts into account when calculating ROI, as the creator’s earnings influence the overall cost of the campaign.
Understanding these factors can help you better tailor your approach and expectations when working with brands.