Opportunities FAQ

Bonus Opportunities: These campaigns form the core of ShopMy’s Opportunities, offering creators complete creative freedom. They are flexible campaigns where the brand sets expectations, such as posting five links within 30 days. Creators have the freedom to decide when and how to fulfill these requirements and, upon completion, they are instantly paid. Example: A fashion brand will pay for you to link to five fully-priced items on their DTC site.

Promotional Opportunities: This style focuses on specific events, like product launches or sales. These opportunities typically have tighter timelines and specific guidelines regarding the products that can be promoted. Example: A beauty brand invites creators to share links to specific products included in their upcoming sale while the sale is live.

Event Opportunities: These experiential opportunities involve invitations to exclusive brand events. They could include attending a branded dinner, participating in a brand trip, or visiting a pop-up. Example: A brand invites creators to visit a pop-up event in NYC and pick a few of their favorite pieces.

The tracking process for Opportunities leverages ShopMy's extensive experience in tracking and analytics, with a few specific considerations outlined below:

Please see a visual representation below.

For Opportunities, a unique link refers to a newly generated ShopMy link within the given tracking window. Although you may be linking to a product with existing traffic and earnings, a new link must be created for each social post to ensure the brand can accurately track performance. Links created months ago, for example, won’t work, as they won’t reflect the traffic driven during that specific Opportunity’s tracking window.

Brands clearly outline the guidelines for each Opportunity, which may include the request that links be shared on separate days (i.e Linking Days). This means you'll need to share a new, unique link on different days throughout the Opportunity’s timeline to meet the requirements. For example, if you share two links on the same day, only one will be counted towards that Opportunity.

There are a few reasons as to why this may happen that are listed below:

Links generated up to 7 days before the opportunity start date can still count if they receive traffic or sales within the tracking window. For example, if a you share a link early but the link generates activity within the window, it will be credited.

Sharing the same link multiple times will only count as one unique link. To meet the opportunity requirements, you must share distinct links.

Always use the most recent and updated links provided for the opportunity. Double-check before posting to avoid using older links that might not be tracked.

Always link directly to the DTC (Direct-to-Consumer) website provided for the campaign, unless specified to do otherwise. Links to other sites, such as third-party retailers, will not be tracked and therefore won’t count toward the opportunity.

The tracking window is the designated period during which creators must generate and share their links for them to count toward an opportunity. Links created outside this window may not qualify unless they receive traffic or sales within the specified timeframe.

Creators can view the status of their links within the app, which provides details on why links did or did not count. Please see the example below:

To participate in Opportunities, it is necessary to connect your social channels. This connection enables brands to view the content you post and allows our system to verify and mark your expectations as completed.

Opportunities can be found on the top navigation bar, located to the right of "Gifting & Codes." You will receive a push notification on your app to alert you of any Opportunities requests and they will also be accessible under the "Opportunities" tab.

While a brand may include sending you a Lookbook as part of an Opportunity, the two are not directly linked. Some ShopMy brands focus exclusively on gifting campaigns, while others prefer to use Opportunities, or sometimes a combination of both. Unless a specific product or Lookbook is mentioned, you have the freedom to link to whichever products you prefer.

The beauty of Opportunities is in the authenticity. If you don’t currently use their products or don't feel comfortable promoting them, you can politely decline the Opportunity. Alternatively, you can showcase your interest by discussing products you plan to purchase, supported by screenshots from their website.

You also have the option to reach out to the brand and express interest in trying their products. However, please note that participation in their Opportunity does not guarantee that they will be gifting product.

In most cases, brands will either maintain your commission rate or increase it as part of the Opportunity. However, there are instances where commission may be temporarily removed during the tracking period, with creators receiving a flat fee instead. This arrangement will be clearly communicated to you when you receive the invitation. See the example below for clarification.

You have the option to add an account manager in your account settings, enabling agents or managers to receive a predetermined portion from your flat fee payment. This can be adjusted by editing “Take Rate on Opportunities” in Account Management under your Account Settings.